Cushioning & Midsole Foam Technologies
NITROFOAM™ ELITE: A nitrogen-infused foam that’s very lightweight yet offers high rebound (good energy return).
PROFOAM: A lightweight EVA (Ethylene-Vinyl Acetate) based foam for cushioning that balances comfort & responsiveness for everyday training.
Older/other foams like IGNITE foam, Hybrid cushioning (e.g. IGNITE + NRGY beads) have also been used in various Puma lines.
Upper Materials & Fit Innovations
Use of breathable materials: mesh, engineered knit, synthetic fabrics to allow air flow and reduce heat build-up.
Worksafetytools
Knit uppers or sock-like fits (seamless knit) in some models to improve comfort and reduce irritation from stitching etc.
Worksafetytools
Structural supports like PWRTAPE — supplemental supports in the upper that stabilize muscles and bones without overly reducing agility.
Energy Return & Performance Enhancers
Carbon plates or stiff midsole structures in certain models to enhance propulsion and efficiency in running. Puma uses PWRPLATE in some high-performance footwear.
Technologies aimed at improving rebound and reducing energy loss. For example, the NITROFOAM ELITE is designed to minimize energy loss.
Style, Aesthetics & Brand Identity
The Formstrip (the curved stripe on the side) is a signature design/trademark that also originally had a functional purpose (foot stabilization inside the shoe) but now is a major visual identifier.
thepalladium.agency
Retro / lifestyle lines are a big part of Puma’s appeal (e.g. “Future Rider”, “RS-X” etc.) combining vintage styling with modern features.
FootonBoot
Collaborations with celebrities, designers, and influences from motorsport, street culture, etc., which help keep designs fresh and trendy.
Traction, Durability & Sole Design
Outsoles with durable rubber compounds, varying depending on the activity (running, field sports, etc.), for grip and longevity.
TPU overlays or reinforcements in high-stress zones (toecap, sides, heel) to protect structure and foot during movement.
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